Run your own deliveries.
Without the chaos.
Routella is the delivery operations platform for any business with its own drivers. Pull orders from 13 integrations or enter them by hand, plan optimized rounds, dispatch with one tap, and give every customer a live tracking page in their own language.
Free plan available. No credit card required. 14-day trial on paid plans.
Works with the tools you already run on
ShopifyBuilt for any operation that runs its own deliveries
From a single-driver shop to a multi-location fleet — same dispatch flow, same tracking page.
E-commerce & D2C
Online stores that handle their own last-mile — sync orders, dispatch drivers, fulfill back to the platform.
Restaurants & food
Manage your own delivery fleet instead of paying marketplace commissions. Fresh-food time windows and live ETA.
Florists & specialty
Time-sensitive deliveries with proof-of-delivery photos and signature capture, every single stop.
Pharmacies & medical
Track sensitive deliveries with chain-of-custody, signed receipts, and full audit history per order.
B2B & wholesale
Multi-stop B2B rounds with COD collection, invoice attachments, and proof of delivery on every drop.
Multi-location retail
Run dispatch from multiple stores or warehouses, with per-location drivers, rounds, and reporting.
How Routella works
Three steps from order to delivered
Connect your orders
Plug in Shopify, WooCommerce, Wix, Salesforce, your own API — or enter orders by hand. Everything in one dispatch view.
Plan optimized rounds
Group stops into delivery rounds and let Routella build the shortest, most efficient route for each driver. Assign with one tap.
Drivers deliver, customers track
Drivers get turn-by-turn navigation, signatures and proof of delivery. Customers get a live tracking page with ETA in their own language.
See Routella in action
The dispatcher dashboard, the driver app, and the customer tracking page — live, running on sample data.
Plan optimized routes and dispatch drivers from one board.
Everything you need to dispatch
One dashboard for orders, drivers, routes, tracking, notifications, and analytics.
Optimized multi-stop routes
A smart algorithm reorders every stop into the shortest, fastest route for each driver — traffic-aware, on a live interactive map.
Live customer tracking
Every customer gets their own tracking page — a live ETA, the driver's location on a map, and status updates as the delivery moves.
Automated customer notifications
Order confirmation, on-the-way, delivered and review-request messages over WhatsApp, SMS and email — automatic and translated to the customer's language.
Proof of delivery on every stop
Drivers capture a signature, a photo and a barcode scan at the door — a complete delivery record on every order, so there are no disputes.
Mobile driver app
Each driver gets a link with all their stops, turn-by-turn navigation and delivery confirmation — and it keeps working through mobile dead zones.
Auto-dispatch & assignment
Group stops into delivery rounds and assign them to drivers automatically, or do it yourself with one tap.
Reports & analytics
Driver performance, on-time rate, city breakdown, daily volumes and planned-vs-actual — in real time.
13 integrations or manual entry
Connect Shopify, WooCommerce, Wix, Salesforce, SAP, Priority and 7 more — pull orders in automatically, or enter them by hand.
Time windows & delivery priority
Mark deliveries urgent, normal or flexible with a time window — the dispatch board sorts the urgent ones first.
COD cash collection
Track cash-on-delivery per driver, mark deposits, and reconcile settlements without spreadsheets.
Customer reviews & ratings
A 1-5 star rating request goes out after each delivery, with a dashboard to see how every driver is doing.
195 languages, RTL ready
Customer tracking pages and notifications render in 195 languages, with full right-to-left support for Hebrew, Arabic, Persian and Urdu.
Why teams pick Routella
On Shopify?
Install from the App Store, get one-click order sync and auto-fulfillment, and let us handle billing through Shopify.
Frequently asked questions
What is Routella?
Routella is a delivery dispatch and route optimization platform for businesses that run their own drivers. It connects to 13 e-commerce and business platforms — including Shopify, WooCommerce, Wix, Salesforce, and Monday.com — to auto-import orders, build optimized multi-stop routes, dispatch drivers with one tap, and send live tracking links to customers in 195 languages.
Is Routella free?
Yes. Routella has a free plan for solo dispatchers: 1 driver, 50 orders per month, and 5 rounds per month — no credit card required and no time limit. Paid plans start at $29/month (Growth, 5 drivers, 1,000 orders) and $79/month (Pro, unlimited drivers and orders), both with a 14-day free trial.
Which e-commerce platforms does Routella integrate with?
Routella integrates with 13 platforms: Shopify, WooCommerce, Wix, BigCommerce, Magento, Squarespace, Ecwid, PrestaShop, Salesforce, Monday.com, Zoho CRM, SAP, and Priority ERP. You can also connect via a Custom API or enter orders manually. All integrations include automatic order import and fulfillment write-back.
Does Routella work outside the US?
Yes. Routella is a global platform with no geographic restrictions. Customer tracking pages render in 195 languages with full right-to-left support for Hebrew, Arabic, Persian, and Urdu. SMS notifications cover 175+ countries with local sender numbers. Route optimization, WhatsApp automations, and all integrations work worldwide.
How does route optimization work in Routella?
Routella reorders all delivery stops into the shortest, most efficient sequence for each driver. The Smart Routing add-on (powered by Google Routes API) applies real-time traffic data and delivery time windows at $0.05 per stop. Dispatchers can also build and adjust routes manually on a live interactive map with full drag-and-drop control.
Ready to run your first round?
Sign up free in under a minute. No credit card. Bring your own integrations or enter orders by hand.